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Research papers

Pharmaceutical strategy through innovative market research

This market research effort will help you to do the things needed to make the right decisions. As a result, your work will be simplified, and in alignment with your customers needs and profitability goals of your company.

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Author: William V. Lawson
June 15, 1997
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Citation

Lawson, W. V. (1997a, June 15). Pharmaceutical strategy through innovative market research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/pharmaceutical-strategy-through-innovative-market-research


Research papers

The 'heavyweights'

I plan to share with you some innovative market research completed to help us estimate the dollar potential for a prescription "weight loss" product in Europe using only medical promotional efforts. Our hypothesis was that even though we did not...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: William V. Lawson
June 1, 1995
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Citation

Lawson, W. V. (1995a, June 01). The 'heavyweights'. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-heavyweights-